In a key leadership change, Shantanu Sirohi, co-founder and Chief Operating Officer (COO) of Interactive Avenues, has been named the agency’s new Chief Executive Officer (CEO). He replaces Amardeep Singh, who has been with the agency since its beginning.
A Visionary Leader
Shantanu Sirohi brings with him experience of more than two decades within the digital marketing space. Graduated with an MBA from Narsee Monjee Institute of Management Studies, Shantanu Sirohi has had a career working on behalf of flagship brands like Micromax, BookMyShow, Cleartrip, Dell, and Myntra, amongst others. With his entrepreneurial capabilities and strategic minds, he played a key role in developing Interactive Avenues to become one of India’s prominent full-service digital agencies.
Amardeep Singh’s Legacy
Amardeep Singh co-founded Interactive Avenues in 2006 and was a key driver behind its success and growth. As the agency flourished under his leadership, he diversified its offerings across multiple digital areas, ranging from media, creative, influencer marketing to analytics. Amardeep Singh’s vision and determination have left a lasting impression on the journey of the agency.
Looking Ahead
With Shantanu Sirohi leading the way, Interactive Avenues is set to grow and innovate further. His in-depth knowledge of the digital ecosystem and client-first attitude are likely to propel the agency to new heights, ensuring long-term success in a constantly changing industry.
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